Henrique Zambonin

Co-founded and scaled digital marketing agency from 2 to 17 team members while maintaining hands-on development throughout

• Architected responsive web applications using React, TypeScript, Next.js, and Tailwind CSS for diverse client portfolio

• Designed and facilitated outcome-driven workshops using custom framework to translate business goals into technical requirements

• Developed Node.js automation platform processing webhooks from ClickUp, Facebook Lead Ads, and WhatsApp API for real-time client notifications

• Created custom wireframing component library for rapid prototyping that standardized design patterns company-wide

• Engineered analytics reporting service aggregating data from multiple APIs (Google Analytics, Mixpanel, Amplitude) with rate limiting and retry logic

• Established engineering standards through Jest/RTL test suites, code reviews, and development workflows while mentoring team in Agile methodologies

• Balanced technical delivery with business responsibilities, ensuring quality code output despite competing priorities

Built automated marketing workflows and campaign optimization systems

• Configured behavior-triggered automation sequences (welcome emails, trial expiration notifications, feature adoption campaigns) reducing manual follow-up by 80%

• Implemented JavaScript tracking using Segment, GTM, and custom tags to capture user events for automation triggers

• Built responsive landing pages and email templates for multi-touch campaign sequences

• Managed paid campaigns across Google Ads and LinkedIn Ads, feeding leads into nurture sequences

Drove growth experiments and acquisition optimization for music streaming app

• Achieved record-low €0.01 cost-per-install through JavaScript funnel optimizations and browser behavior knowledge

• Designed ad creatives and landing pages while leveraging JavaScript and DOM knowledge for advanced targeting optimization

• Implemented tracking with Google Analytics, Mixpanel, and Facebook Pixel to measure user behavior and optimize campaigns

• Wrote SQL queries to segment user data for personalized email campaigns and in-app messaging

• Configured A/B tests across the funnel, continuously improving conversion rates from ad to signup

Designed video engagement tracking strategy and delivered technical documentation

• Authored JavaScript implementation guides with event handling patterns, data collection methods, and cross-browser compatibility solutions for cross-platform video analytics, reducing dependency on specialized tools

• Configured Google Tag Manager containers for consistent data capture across multiple web properties

• Applied AARRR framework (Acquisition, Activation, Retention, Referral, Revenue) to drive data-driven product improvements

• Presented weekly analytics reports to marketing leadership and product teams, aligning stakeholders on performance metrics

Led analytics implementation for major Brazilian brands

• Created JavaScript implementation frameworks with code samples and technical specifications covering DOM events, data layer management, and cross-browser compatibility for major Brazilian brands including Tramontina and Panvel

• Automated reporting workflows by integrating Google Analytics API with Google Sheets and custom dashboards

• Built JavaScript libraries for e-commerce conversion tracking and checkout flow optimization

Installed and configured on-premise analytics systems for government agencies

• Configured Urchin analytics servers while developing JavaScript tracking implementations for government portals requiring data sovereignty

• Achieved Google Urchin Software Authorized Consultant (USAC) certification

• Customized Urchin dashboard interfaces and automated reporting workflows for client requirements

• Trained client teams on analytics implementation and data interpretation

Developed frontend solutions for major brands

• Coded HTML/CSS layouts for C&A Brasil, Stihl, Amnesty International, and other enterprise clients

• Became company's first dedicated frontend developer, pioneering CSS-based layouts during the 'tableless' web movement

• Hand-coded HTML/CSS/JavaScript when jQuery was new and IE6 had 80% market share, mastering browser quirks that shaped modern web standards

• Implemented web standards and accessibility best practices while Flash still dominated the market